Items where Author is "Duffett, Rodney"
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Thomas, Shaun and Duffett, Rodney (2025) Leveraging Social Media Marketing in Healthcare-Based Non-profit Organisations: Insights from the Technology Acceptance Model. In: Information Management and Technology: The Proceedings of the 10th International Conference on Business and Management Dynamics (ICBMD), Edition 1. 1 ed. BP International, pp. 91-111. ISBN 978-93-49238-57-2