Factors Influencing Consumers Preference for Green Packaging in Enugu Metropolis, Enugu State, Nigeria

The study, factors influencing consumer preference for green packaging in Enugu Metropolis, Enugu State aimed at determining the nature of relationship that exists between consumer preference and green packaging variables-recycled labeled products, eco-labeled products, and environmental advertising in Enugu State Metropolis, Enugu State. 480 consumers participated in the study while responses from 300 consumers formed the data used in the analysis. Pearson’s Product moment correlation with the aid of SPSS version was used to analyze the data and test the stated hypothesis. Results indicated a positive relationship between consumers preference and recycled labeled products. Eco-labeled products have a positive significant relationship with consumers preference, environmental advertising concerns has a positive and significant relationship with green consumers preference. The researcher therefore concluded that factors influencing consumer’s preference for green packaged products have a significant positive relationship with green packaged products. The implications of these findings are that marketers should focus on providing clear information about green products in order to promote consumers’ familiarization and enhance their knowledge relating to green products. Green products manufacturers should immediately obtain the eco-label on product packaging to increase the prevalence of eco-label products in the market place since the consumer’s ability to recognize and understand them is prove undoubtedly the latter influences their green product purchase intention. The researcher recommended that environmental advertising concerns bodies in Enugu State Metropolis should wake up to their responsibility through enacting environmental laws aim at protecting the wellbeing of the consumers.